I have not been staying current with the news lately and was shocked to come across provocative photographs of lingerie for girls 4 to 12 years old. The photos reveal young girls posing in bras, panties and pearls as if they were young adults.
Jours Après Lunes, the French lingerie company, states that the purpose of this new line is for young girls to be able to dress more like their mothers. When I was young, I remember trying to walk around in my mom’s high heel shoes while wearing her dressy clothes for dress up. My sister and me would invite our friends over for dress up parties with play makeup and costume jewelry. Looking gorgeous, we would dance around the living room to old records in my grandmother’s old jukebox. We focused on looking pretty, not sexy. We also never raided her underwear drawer to be more like her.
I went to the website of Jours Après Lune and some of their stuff is actually cute. They have adorable clothes for babies and appropriate under-garments for little girls. What is outrageous are the poses of the little girls. I would not want my daughter to want to pose or look like these little models. When I read the news headlines that the company created “lingerie,” my blood boiled and pulse raced. But now I see that it is not the same type of under garments you would see on a site such as Victoria’s Secret.
If you think about it, those photographs may have been a part of a sly advertising scheme. Because of those controversial photographs, the company’s name hit the papers worldwide. All of the links to their website from news agencies and blogs gave them more authority in the world of SEO – meaning they will rank higher in search results. People are outraged across the web, providing the company more publicity each day.
One day we may forget about these photographs, but we will remember the name. I may not like them because of the photos they put in their advertisements, but now I know they have cute stuff. Will I remember in a few years why I know about this company? Probably not. When my daughter is old enough for some of this stuff, will I buy from them? Maybe, if the photographs are toned down and the styles do not try to make a young girl appear older.
If they cease from publishing more controversial photographs of young girls, I can see this company doing quite well in the future. Sometimes bad publicity is better than no publicity. Lets just hope it was a publicity stunt and not a trend of what is to come.
What do you think of these photographs and their new line of lingerie?